Sunday, September 22, 2013

[PPB] WEEK 5 Objective & Target Audience


Project Objective

To create an awareness and understanding, to share the benefits of sharing. Changing one's opinion on the value of sharing, building a trust in sharing and to learn the value of sharing.

Target Audience

  • 25-45
  • Income level : middle class (1000-5000)
  • Education : Working adult (it knowledge and accessibility to technology)


After discussing in a group we have come to a solution on our objective and targeted audience as stated above.

Base on our target audience we have first list down three category of consumer that are :

a) Consumers who already has a positive opinion on Collaborative Consumption
b) Consumers who have build their opinion on Collaborative Consumption
c) Consumers who has a negative opinion on Collaborative Consumption

Base on this we have decided to choose the category B this is because they are the group of Consumer who haven't built their opinion on Collaborative Consumption. In this way it would be easier to create awareness/understanding on the benefits of Collaborative Consumption and at the same time impart the value of sharing to them.


Besides that we have chosen the age group of 25-45 and this age group stand from high school above students and working adults. The reason why we choose this age group of consumers is because they are the group of people that are more expose and have interest in the knowledge and accessibility of technology so it is much easier to communicated with them. Apart from this the income level we choose is around (1000 -5000) which in our opinion we feel is appropriate amount that will encourage them to share.

As for our objective, firstly we aim to create awareness/understanding on Collaborative Consumption to the targeted audience and by doing so we hope to change the consumers opinion on the values of sharing. Moreover we also aim to build a trust in consumers on the "Sharing" Business Model.


After discussing in a group we have come to a solution on our objective and targeted audience as stated above.

Base on our target audience we have first list down three category of consumer that are :

a) Consumers who already has a positive opinion on Collaborative Consumption
b) Consumers who have build their opinion on Collaborative Consumption
c) Consumers who has a negative opinion on Collaborative Consumption

Base on this we have decided to choose the category B this is because they are the group of Consumer who haven't built their opinion on Collaborative Consumption. In this way it would be easier to create awareness/understanding on the benefits of Collaborative Consumption and at the same time impart the value of sharing to them.
Besides that we have chosen the age group of 25-45 and this age group stand from high school above students and working adults. The reason why we choose this age group of consumers is because they are the group of people that are more expose and have interest in the knowledge and accessibility of technology so it is much easier to communicated with them. Apart from this the income level we choose is around (1000 -5000) which in our opinion we feel is appropriate amount that will encourage them to share.

As for our objective, firstly we aim to create awareness/understanding on Collaborative Consumption to the targeted audience and by doing so we hope to change the consumers opinion on the values of sharing. Moreover we also aim to build a trust in consumers on the "Sharing" Business Model.

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