[PPB] WEEK 8 Existing collaborative consumption campaign

goCarShare Campaign

goCarShare started a crowd-funding campaign to create a car share company truly powered by the people. The aim is to fill millions of empty car seats, reduce carbon dioxide emissions and make traveling by car fun again. goCarShare created a new form of social travel that connects like-minded people, enabling them to share journeys and save money in a fun sustainable way. Focuses on creating trust between users by leveraging the social graph - users could choose to share car journeys with friends of friends, or users with similar interests, as well as an eBay style rating system which help users determine who is reliable.

Let's Collaborate

Let’s Collaborate! is a thought-provoking event series developed to inspire and connect the collaborative consumption community in NYC.

A forum for entrepreneurs, academics, VCs, and more – the aim is to spark conversations and debates with the wider community, creating awareness of a more collaborative world.

Let's Collaborate! and ClosetDash ( to shop and swap the fashions you love) host a clothes swap party.

How does it work you ask? Simple! For each item you bring you get to take one from the swap area! they will give you 1 ticket for each piece that they accept for the swap. Each ticket can be used to take an item from the swap area. Each person can bring up 20 items maximum to swap. Things you can swap are mens and women's clothes, shoes and bags. The items must be in good condition, free from stains, rips, tears and smells.

                                #EarthDaySwap in Union Square NYC

Nesta

What does Nesta do? (video)

Nesta is an independent charity with a mission to help people and organizations bring great ideas of life.

Nesta provides investment and grants and mobilizing research, networks and skills. They rely on the strength of the partnerships they form with other innovators, community organizations, educators and investors. Their aim is to help bring your idea to life.

Conclusion

All three of this campaign provides different types of aim for their campaign, the goCarShare campaign is to fill millions of empty car seats, that way, it can reduce carbon dioxide emissions. Let's Collaborate is a forum for entrepreneurs, academics, VCs, and more. Let's Collaborate aim is to spark conversations and debates with the community, with that they are creating awareness of a more collaborative world. Lastly, Nesta provides invesments and grant and mobilizing research, networks and skills.

Based on all this information, the common aim that i can see is that their are not only trying to save the environment, they also want to help people to be more social in their life, to spark in new conversations, new environment and new people. I think what all the campaigns are trying to do is very clever, everyone should have that drive to make their ideas come to life and try to be more sociable and outgoing.

Reflection

What i learned from all this campaign is that, in order to create a successful campaign, one must have a clear aim for their campaign, aim such as what do you want to achieve from this campaign, is it an awareness? a prevention? , Who is your target audience, is it the elderly, middle age men/women, children? and also your goal. By getting data from primary and secondary research you will be able to get the information that you need in order to move your campaign forward. Setting up a campaign can be difficult, but with the right aim, goal and diligence, nothing can stop you from achieving what you want.