Tuesday, November 19, 2013

PPB [WEEK 10] Logo Design & Discussion About Campaign



Logo Design








Discussion About Campaign



On last Wednesday class, each of our student come out with different idea on campaign tagline. After discussion, we decided to use "Sharing Is Not FOOL, It Makes You FULL" as our collaborative consumption campaign tagline and we have a sub-tagline for it as well which is "Connecting . Earning . Satisfying". Sharing is not a foolish action which will cause less or deduction, but when people know the beauty of sharing, their life will become multiple. Malaysian are mostly emphasize on their money, we use the point FULL in the tagline to associate with people, this will make a clear picture on when you start sharing, your life will be FULL instead of you think that this is FOOL. We have a sub-tagline here which is an abbreviation of the benefits on sharing, the overall meaning of these 3 points are people start to connecting to other people first and do sharing with them, at the same time people are earning income through sharing their thing. When people obtain what they want, the satisfaction will comes to them. Afterwards, we will need to design a logo for this campaign based on the tagline we set. 

Proceed to next stage, we discuss about the campaign strategies and finally we have a plan on how to run this campaign. There are 2 field we will do for this campaign:

Introduce The Tagline

Make a video/animation (post in Youtube or show on TV)
  • Find a narrative in order to addressing the tagline

Info graphic 
  • Show the number of people connecting to collaborative consumption
  • Sharing services versus income rate (show different types of profit making service and how much they can earn through that service)
  • People satisfaction
Sharing Experience

Held A Seminar
  • Sharing experience, benefits and types of sharing
  • Give a comment card to get feedback after seminar
Online Discussion
  • Create a forum in Malaysia
Social Media Page
  • Create Facebook page

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